Read Our FAQ’s

What is virtual exchange?

Watch the video above!

Why should I register for this course?

To understand and operate with people from other cultures is a key to success in today’s global economy—regardless of your field. Very few other courses provide such a laboratory to apply what you learn in real-time with your peers in other countries. You can be part of a cutting-edge model of learning.

Who is eligible to take this course?

University of Michigan: This course, BA 310,  is open to students from all schools and majors at U-M. It is designed to be applicable to your career regardless of what degree you are pursuing.

Students in Libya: Undergraduate students residing in Libya.

How will this course help me in my student and professional career?

It will equip you to communicate, problem-solve, and collaborate in a global team environment—all essential skills in an interconnected world. You will learn a framework to develop your cultural competence and acquire skills for practicing cultural competence in business and life. You will improve your virtual collaboration abilities as you work virtually with a cross-cultural team to complete a substantial team project. And finally, after taking this course, you will have a great story to tell—to friends, family members, and job recruiters! And finally, you will also earn a certificate from the William Davidson Institute for your participation in the program.

Are there any prerequisites?

Please consult your institution’s course listing. There is no prerequisite at the University of Michigan.

Who is teaching this course?

University of Michigan: Dr. John Branch teaches marketing and international business courses at the undergraduate, graduate and executive levels at Michigan’s Ross School of Business. He has been an adjunct or visiting professor at over 40 business schools throughout the world. A culturally astute learning expert, Professor Branch is a world-class guide to Business & Culture. In addition to Professor Branch, you will learn from expert teachers at partner institutions in Egypt and Libya.

American University of Cairo (Egypt): Dr. Maha Mourad is tenured associate professor of marketing and the chair of the Department of Management. She received the university “Excellence in Research and Creative Endeavors Award” in June 2014 and the School of Business “Excellence in Service Award” in June 2019. She has taught a variety of marketing courses in Egypt, Dubai and the USA.

Benghazi Youth for Technology & Entrepreneurship (BYTE): Younes Nagem is co-founder and CEO of BYTE, an NGO that prepares young tech leaders in Libya to get their start. Mr. Nagem’s work centers on youth empowerment, entrepreneurship, and sustainable development.

What type of personal technology or other equipment do I need to participate?

Just an internet-connected device with video collaboration capabilities.

Will there be an opportunity to travel as part of the course?

No. But who knows what future travel opportunities could emerge? There’s only one way to find out!

What language will the course be conducted in?

The course will be conducted in English.

How often will I be in contact with my international colleagues?

You and your team will work together to determine how often and how you collaborate on your projects. Generally, expect to spend a few hours per week for the majority of the semester.

Who should I contact if I have more questions?

Please email